Advances in Sciences and Humanities

Volume 3, Issue 6, December 2017

  • Anthropocentrism of the Earth and Mankind in Modern World of Science and Technology

    Y. V. Subba Rao

    Issue: Volume 3, Issue 6, December 2017
    Pages: 76-81
    Received: 26 January 2017
    Accepted: 16 February 2017
    Published: 31 October 2017
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    Abstract: Mankind regards itself as the most important and central factor in the universe. Technological advances in Astronomy have deprived mankind of anthropocentrism of his planet, the Earth. Mankind is now left to take an open-minded view of our uniqueness or lack thereof in the universe with intensive search for intelligent life elsewhere in the univers... Show More
  • Game Theory Analysis on the Incentive Mechanism of Technology Innovation Diffusion in the High-tech Zone

    Yang Guo-zhong

    Issue: Volume 3, Issue 6, December 2017
    Pages: 82-86
    Received: 28 February 2017
    Accepted: 26 April 2017
    Published: 31 October 2017
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    Abstract: By constructing and analyzing the incentive model of technology innovation diffusion in high-tech zone, it is found out that the traditional incentive mechanism will lead technology innovation diffusion into “Prisoner’s Dilemma”, and asymmetrical information’s merely direct incentive to the technology diffusion will result in incentive distortion. ... Show More
  • National Image: Construction and Identification in Chinese Kungfu Movie

    Song Yao

    Issue: Volume 3, Issue 6, December 2017
    Pages: 87-91
    Received: 8 October 2017
    Accepted: 27 October 2017
    Published: 20 November 2017
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    Abstract: In recent years, Chinese movie crouching tiger, hidden dragon, hero, etc. through Hollywood’s doors."Kungfu" has become a symbol of China's national image in the world. In fact, as early as the 1970s, China's kungfu had spread to overseas, but the people with excellent fighting skills were usually the devil and bad guys at that time. In the 21st ce... Show More
  • Review of Research on Evaluation of the Original Innovation Ability

    Haijian Wu, Yubing Zhao

    Issue: Volume 3, Issue 6, December 2017
    Pages: 98-101
    Received: 7 November 2017
    Accepted: 16 November 2017
    Published: 5 December 2017
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    Abstract: This paper reviews the domestic and foreign researches on the evaluation of innovation, original innovation and original innovation ability, and based on the comparison of time with foreign research, focuses on the research and development on the original innovation ability in China, Several of the major up-to-date aspects of China's assessment of ... Show More
  • Customer Perception and Influence of Media Campaigns on Retail Banking Products’ Patronage: A Study of Firstbank of Nigeria Ltd

    Abah Mercy John, Danaan Godfrey, Ali Andesikuteb Yakubu

    Issue: Volume 3, Issue 6, December 2017
    Pages: 102-108
    Received: 2 June 2017
    Accepted: 19 June 2017
    Published: 7 December 2017
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    Abstract: This study examines Customer Perception and Influence of Media Campaigns on Retail Banking in Nigeria: A study of First Bank of Nigeria Ltd adverts. It is aimed at identifying various media used by First Bank of Nigeria Ltd in reaching out to its customers; determining the influence of media campaigns on the customers; determining the perception of... Show More